Rob Wheeler's Alter Ego Logo

Rob Wheeler’s Alter Ego Barber Shop is a progressive barber shop that fuses classically traditional roots with a creative modern style.

If you’re looking for something special that will push the style boundaries beyond the ordinary and mundane then Rob Wheeler’s Alter Ego Barber Shop is the place for you. Equally though if you’re keen to maintain an elegant, classic style cut then Rob Wheeler’s Alter Ego Barber Shop can also cater to your needs too.

Visit us on Hamil Road, Burslem. Open 7 days a week.

Cut & Finish

Cut & Finish

from £11

Clippers Only

Clippers Only


Full Restyle

Full Restyle

from £12.50

Pattern Design

Pattern Design

from £13.50

Beard Trim

Beard Trim

from £3.95


Full Restyle


*Monday – Friday Only
Full price Saturday & Sunday

Under 16’s

Under 16's


*Monday – Friday Only
Full price Saturday & Sunday



from £15

The Man – Rob Wheeler

Rob opened the shop in Hamil Road, Burslem in January 2000. Formaly known as Burslem Barbers & then Alter Ego, the shop has undergone a few changes over the years and is now branded as ‘Rob Wheeler’s Alter Ego’. Rob has set up and successfully sold a number of barber shops in North Staffordshire & South Cheshire.

Rob started cutting hair in 1996 and is a State Registered Senior Hairdresser and a former NHF International Award Finalist. Rob describes his style as quirky, modern and totally creative and is renowned for his unique pattern designs.

Rob has semi-retired from barbering, has he has now moved to the South of France to run Camping d’Artagnan, a Family campsite in Margouët-Meymes with his with Gemma and the kids.


Rob - Barber

The Team

At the heart of any good barber shop are passionate and motivated staff and the team at Rob Wheeler’s Alter Ego is no different. With a combined experience of over 50 years in the business the staff at Rob Wheeler’s Alter Ego Barber Shops are a dynamic team and customer focused team.

Jade - Barber


Jade joined Rob Wheeler’s Alter Ego in 2010 but has been cutting hair since 2007 and is fully qualified to NVQ level 2 in both Barbering and Hairdressing making her very versatile when it comes to simple cuts or more complicated styling. 

Jade’s style is traditional with a modern youthful edge. She’s also a colour specialist so if you fancy a change or want to cover up those odd grey hairs then just let her know. Jade is also great with kids even the ones that really don’t like their hair cutting, quick cutting fingers and staying calm under pressure always helps as does having a lollipop on hand when it’s all over.

Andrew - Barber


Andy as been with us at Rob Wheeler’s Alter Ego since New Years Eve 2019, but also had a brief spell here about 17 years ago.

Andy is the consumate professional and as been cutting hair now for over 24 years, he’s fully qualified in all aspects of modern and traditional barbering making him very versatile and experienced.

He’s big Manchester United fan and loves the gym. Andy will be available throughout the week at Rob Wheeler’s Alter Ego

Chris - Barber


Chris has been in the barbering industry for over 17 years. He’s a highly experienced barber with a lot of barbering education under his belt. 

He gives his full care and attention to each individual client no matter their age. He’s a dab hand with a modern style skin fade and beard shape up, but not to worry as he has had many or years experience with traditional haircuts too.

He makes every customer feel welcome, and customers always leave satisfied having had a good conversation and a fresh haircut.

Fix Up, Look Sharp

Keep your new style looking fresh with help from our range muk products.


Small – £9.95 & Large – £13.95